You shop online for convenience, but end up spending ages working out when and how to collect your parcel? Anyone who shops in e-commerce knows that moment: the basket is ready, the payment method is selected and then the choice of delivery options begins. Questions arise: what time will I get the parcel? What if I’ve already left for work? What if I’m on a call and the courier rings? How am I supposed to collect it – in this cold I really do not fancy it.

After all, it should not be the customer who has to struggle with collection. It should be the shop that provides convenient, fast delivery.

As life gets faster and faster, standard delivery options often do not fit, which is why night deliveries are a real game-changer in customer experience.

🌙 Why is it worth offering night delivery in your online shop? 🌙

A fresh report Ceneo Trends in the e-commerce market in Poland shows that among the most common problems when shopping online, customers indicate, among others: lack of preferred payment and delivery methods, overly high delivery costs, but also unclear information about delivery TIME. These are also real reasons for abandoned baskets.

Night deliveries, with the parcel at the door before everyone heads off to work, mean comfort, convenience and more time for the consumer. And for online shops, fewer abandoned baskets. The share of night deliveries is growing and will keep growing. This option does not have to be expensive at all, and it allows you to manage communication about delivery times very well. The consumer – the e-commerce customer knows exactly when to expect it, and does not have to ‘do the logistics’ of collecting the parcel themselves.

Comfort and predictability

The Ceneo report also shows a few other interesting issues regarding delivery - the share of courier parcels, although it is the most popular option - is falling. It is a single-digit year-on-year decline (-8.3%), but it shows a certain trend – the online customer wants comfort, speed and predictability. Meanwhile, the share of pick-ups from collection points is rising – why? Among other things, because this option provides comfort and predictability – we take care of the logistics and the collection time ourselves. Night deliveries are the perfect compromise, which on the one hand provide delivery to your door, so no need to leave home or plan collection. On the other hand, they take place at night, so they in no way disrupt the organisation of the day, there is no need to wait at home all day, and they are the most predictable - the parcel will definitely be waiting for me in the morning.

Logistics should be on the online shop’s side, simple and convenient enough like NocnaDostawa, so that the customer will choose this option with one click, without hesitation. The final stage of the customer journey is the most memorable 😉, and reducing abandoned baskets for the reasons Ceneo writes about means more sales.

If you run an online store – large, medium or small – and would like to have the option of night deliveries for your customers, you can learn about our offer here