Goodspeed, a logistics and technology group and leader in refrigerated logistics for diet catering services, has entered into a strategic partnership with IdoSell, one of the most popular platforms for the e-commerce industry. The partnership will give over 8,000 online shops access to ultra-fast night-time doorstep deliveries. In doing so, the Goodspeed Group is expanding into courier deliveries for e-commerce.

This solution has been available since January 2026 for online stores integrated with IdoSell, via the Goodspeed app in IdoSell Apps.

Ultra-fast deliveries straight to the recipient's door function as one of the available delivery options - buyers can choose them already at the checkout stage, and stores can implement the new model without changing their existing order handling method and without the need to introduce complicated technical processes. For online stores, this means an opportunity to build a competitive advantage not only through offer and price, but also through delivery speed.

E-commerce the next step in the Goodspeed Group's diversification

The partnership with IdoSell is part of the Group's development strategy, which for years has been expanding its own highly specialised logistics infrastructure and technologies, designed with on-time deliveries directly to the recipient's door in mind. Expanding into the e-commerce sector is a considered step in the Group's diversification, moving beyond the diet catering industry, in which it has built a leading position. Goodspeed carries out deliveries across Poland and Central and Eastern Europe. 

Delivery time has today become one of the key elements of online sales, rather than merely an add-on to the offer. Ultra-fast night-time doorstep delivery is a solution that until now has mainly operated in the most demanding logistics models - including in the catering services sector - where punctuality is particularly important. Thanks to our cooperation with IdoSell, this service is reaching e-commerce today, both larger and smaller online stores - says Sylwester Rypina, president of Goodspeed.

Our goal is to provide online stores with solutions that have a real impact on their market position and support their growth. Integration with Goodspeed allows merchants using IdoSell to stand out clearly from the competition by offering ultra-fast deliveries as a standard delivery option - without the need to implement additional processes or change day-to-day operations - says Michał Paschalis-Jakubowicz, president of IdoSell.

In Poland, Goodspeed reaches nearly 6,000 cities and towns, with operations carried out using a fleet of more than 700 vehicles, which allows scale, consistency and predictability of deliveries to be maintained.

Fast delivery shapes customers' purchasing decisions

Delivery speed is increasingly often - especially among younger generations - more important than price and affects consumer loyalty. Research confirms that delivery speed has become one of the key elements of the customer journey in e-commerce. According to the report of the Electronic Economy Chamber "Logistics and deliveries. The key to e-success 2025", prepared by Mobile Institute, as many as 86% of online shoppers expect delivery within a maximum of 48 hours, and more than half of respondents declare that they would use a store's offer more often if it offered express delivery, even without additional promotions.